About the workshop.
Digital & Social Marketing for Business Growth is a workshop created to help business owners and marketing managers to market for Today and prepare for Tomorrow by adopting a “digital first” approach to finding and building an engaged and profitable audience.
This workshop will help you understand what impact your current marketing activities are having on your business and optimize your digital marketing strategy for maximum effectiveness and growth.
Rooted in real company case studies, you’ll walk away with hands-on experience in:
- Digital marketing strategies — content, search, social and advertising – that help your audience find your business
- How to reach new potential customers across the web, social and mobile
- Understand the relationship between audience, content, channels and tactics
- How to plan and execute highly targeted and successful marketing campaigns
- How to transition from pure traditional to digital marketing
- The newest mobile, local, social, and content marketing strategies